ETHIQUE Tone It Down™ Conditioner Bar - Brassy Blonde and Gray Hair

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A purple solid conditioner bar formulated to tone brassy hues while nourishing blonde, grey, and silver hair; supporting brightness, softness, and lightweight shine.

Perfect For: Blonde, grey, and silver hair.
Targets: Brassiness, dullness, and dryness.

Brassy Blonde and Grey Hair

A solid toning conditioner designed to neutralise unwanted yellow and brassy tones while maintaining moisture and manageability. Tone It Down uses brightening purple pigments and beetroot powder to help refresh colour clarity, supporting cooler-looking blonde, grey, and silver hair.

Cocoa butter and babassu oil provide lightweight nourishment, helping soften the hair and enhance shine without weighing it down. The formula is suitable for regular use and is gentle on colour-treated hair, supporting brightness while keeping lengths smooth and healthy-looking.

Compact and long-lasting, this conditioner bar offers consistent toning and conditioning care in a solid format, making it a practical option for maintaining cool-toned hair between salon visits.

What Makes It Special

• Purple toning conditioner bar for blonde, grey, and silver
hair
• Helps neutralise brassy and yellow tones
• Beetroot powder supports colour brightness
• Cocoa butter and babassu oil nourish without heaviness
• Enhances softness and shine
• Suitable for colour-treated hair
• Vegan and cruelty-free

Perfect For

• Blonde, grey, or silver hair
• Hair prone to brassiness
• Maintaining cool-toned colour
• Regular toning and conditioning routines

Targets

• Brassy or yellow tones
• Dull-looking colour
• Dry or rough hair lengths

Ritual

After shampooing, thoroughly wet the conditioner bar and hair. Swipe the bar directly onto the hair from roots to ends, then set aside and massage the product through the lengths. Rinse thoroughly.

Use as often as needed to maintain tone. For best results, pair with a purple shampoo.

Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.