ACURE Simply Smoothing Shampoo

$22.00

A smoothing, moisture-rich shampoo formulated to tame frizz, enhance shine, and restore softness; leaving hair sleek, manageable, and beautifully nourished.

Perfect For: Frizzy, dry, colour-treated, or heat-styled hair
Targets: Frizz, dryness, and lack of shine
Scent: Naturally derived botanical aroma
Format: Smoothing shampoo
Size: 236 ml

Smoothing · Hydrating · Shine-Enhancing

A luxuriously nourishing shampoo designed to gently cleanse while restoring smoothness and radiance to unruly strands. Ideal for hair exposed to heat styling, colouring, or environmental stress, this moisture-rich formula helps tame frizz and enhance manageability without weighing hair down.

Infused with a blend of antioxidant-rich superfruit extracts including acai, blackberry, rosehip, and pomegranate, it supports hair vitality while promoting softness and shine. Coconut water replenishes hydration, while marula oil delivers essential nutrients to smooth the cuticle and improve elasticity.

The result is silky, luminous hair that feels soft, balanced, and effortlessly refined. True to ACURE’s clean beauty philosophy, this shampoo is vegan, cruelty free, and formulated without unnecessary additives; offering high-performance care with a gentle, conscious approach.

What Makes It Special

• Smooths frizz and enhances shine
• Gently cleanses without stripping moisture
• Superfruit extracts provide antioxidant protection
• Coconut water helps replenish hydration
• Marula oil nourishes and improves manageability
• Helps restore softness and elasticity
• Ideal for colour-treated and heat-styled hair
• Leaves hair sleek, silky, and radiant
• Suitable for daily use
• Vegan and cruelty free
• Free from parabens, sulfates, mineral oil, petrolatum, and formaldehyde

Perfect For

• Frizzy, dry, or unruly hair
• Colour-treated or chemically processed hair
• Heat-styled and damaged strands
• Smoothing and shine-enhancing routines
• Clean and conscious haircare rituals

Targets

• Frizz and flyaways
• Dryness and dehydration
• Dull or lacklustre hair
• Rough texture and poor manageability
• Damage caused by heat styling or colouring

Ritual

Massage into wet hair and scalp, working into a gentle lather. Rinse thoroughly and repeat if desired. Follow with ACURE Simply Smoothing Conditioner for optimal results and enhanced shine.

Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Cocos Nucifera (Coconut) Oil, Sclerocarya Bierra (Marula) Seed Oil, Aleurites Moluccanna (Kukui) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Water, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Calendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vanillin, Citrus Aurantium Dulcis (Orange) Peel Oil, Juniperus Mexicana Oil, Dipteryx Odorata (Tonka Bean) Seed Oil, Coffea Arabica (Coffee) Seed Oil, Eugenia Caryophyllus (Clove) Flower Oil, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate.

*Organic Ingredient