Originality in an Age of Echoes

We’ve always believed there’s room for everyone in this industry, provided they bring something genuine to the table. Yet lately, we’ve seen a disquieting trend: businesses that don’t simply draw inspiration but plagiarise entire identities and present them as their own.

In our quiet corner of the skincare world, we’ve witnessed our own words, sentiments, and guiding philosophies reappear elsewhere, repackaged, rearranged, and stripped of their meaning. What we cultivated through patience, reflection, and authenticity has been lifted without understanding the heart that shaped it.

There is, of course, a line between influence and imitation. Inspiration uplifts; it interprets with reverence. Plagiarism, however, diminishes. It hollows out integrity and mistakes replication for creativity. And when you have devoted yourself to building something sincere, seeing it re-emerge in borrowed form is both surreal and clarifying.

Because what can be copied was never the essence.

At Alva Grove, our work is rooted in integrity, not as performance but as practice. Every phrase we write, every partnership we choose, every product we curate carries a quiet conviction that authenticity is not an aesthetic but a responsibility.

Others may echo our language, but they cannot reproduce our substance. They may borrow our tone, but not our truth. So we continue, unhurried and unwavering, guided by the belief that sincerity will always outlast imitation.

What is genuine has its own gravity, and it draws the right people in its own time without the need to shout.