ETHIQUE Tone It Down™ Conditioner Bar | Brassy Blonde & Grey Hair

$28.00

A purple solid conditioner bar formulated to tone brassy hues while nourishing blonde, grey, and silver hair; supporting brightness, softness, and lightweight shine.

Perfect For: Blonde, grey, and silver hair types.
Targets: Brassiness, dull colour, and dryness.
Texture: Solid conditioner bar.
Finish: Smooth, soft, and visibly brighter.
Size: 60 g

Brightening · Balancing · Softening

Tone It Down is a purple-toning conditioner bar formulated to help maintain clarity in blonde, grey, and silver hair. Brightening purple pigments and beetroot powder work together to counteract unwanted yellow tones; supporting a cooler, fresher finish between salon visits.

Cocoa butter and babassu oil deliver lightweight nourishment, helping smooth the cuticle and enhance shine without heaviness. The result is hair that feels soft, manageable, and refreshed in tone.

Compact and long-lasting, this solid format offers consistent toning care while reducing packaging waste; practical, effective, and quietly refined.

What Makes It Special

• Purple toning conditioner for blonde, grey, and silver hair
• Helps neutralise brassy and yellow tones
• Beetroot powder supports colour brightness
• Cocoa butter and babassu oil nourish lightly
• Enhances softness and shine
• Suitable for colour-treated hair
• Vegan and cruelty free
• Solid, low-waste format

Perfect For

• Maintaining cool-toned blonde or grey hair
• Refreshing colour between salon visits
• Regular toning routines
• Fine to medium hair seeking lightweight conditioning
• Conscious, plastic-free haircare

Targets

• Yellow or brassy tones
• Dull-looking colour
• Rough or dry lengths
• Lack of shine
• Heavy conditioners that weigh hair down

Ritual

After shampooing, thoroughly wet the conditioner bar and hair. Swipe the bar directly onto the hair from roots to ends, then set aside and massage the product through the lengths. Rinse thoroughly.

Use as often as needed to maintain tone. For best results, pair with a purple shampoo.

Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.